Important news for the world of digital textile printing from Digital Textile Journal.
Currently strategies in production and sales will change thanks to corona virus.

December 2020

A  domain collection dedicated to the digital textile printing industry has become available:

Covering premier domain / branding names for the industry involved in manufacturing and selling: inkjet printers – paper – ink – furnishing fabrics – fashion fabrics – fashion products – B2B – B2C

Domain vs traditional marketing
Compare the cost of purchasing a premium domain against the cost of traditional marketing. Advertising in newspapers and other publications, on TV, or via online adverts are great ways of marketing your business but they have one big flaw: once you stop paying for the advert, the traffic slows down and eventually comes to a halt. A premium domain is a one-time investment and will generate results forever.
Companies don’t have problems throwing thousands of dollars into billboards, magazine ads, television commercials and radio advertisement, but there is one problem with that. People can’t click on a billboard or newspaper ad, and this is why the internet will always be the king of marketing.

So many domains are registered every day, and have been for the last twenty years, that all the marketable and generic names in the dictionary have already been registered long time ago. In short, in all probability your first choice will not be available to register now, and buying a premium domain name that has already been registered and which the current owner is prepared to sell, is the only option left to still obtain a truly valuable business name.

Brick-and-mortar businesses are migrating online in a shifting global economy.

Smart businesses are starting to take out money from their traditional marketing budget and invest it into generic keyword domain names. Registering keyword domains that align with their websites and business focus.

Generic keyword domains have many benefits and can be a much more cost effective way of achieving pre-qualified leads for your business than the traditional practices. You can prevent your competitors from gaining leverage over you by buying the domains for yourself. Think of generic keyword domains like virtual real estate, and you can own all the best properties and create a virtual monopoly. This is also one serious additional alternative to the canceled physical exhibitions.
Protect your brand. Premium domains are an investment in your brand and will protect your brand. If your competitor ends up with a domain name that is similar to your business you might end up losing a lot of valuable customers.


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Next article in 2021:
Customization of digital textile printing in fashion and furnishing, marketing strategies via amazon, google, portals or collective. virtual interfacing and on line ordering facility developments.

Virtual digital textile permanent exhibition
Textile exhibition yesterday. How it was, let’s look at tomorrow

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